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Show: Cause Talk Radio

Ep 01: Facebook cause marketing requires horse sense

February 14, 2012

Komen made news for some divisive policy issues over the past several weeks. Most call this a “cause marketing” issue but that’s a misnomer in our book. Joe and Megan discuss how the Komen debacle DOES relate to cause marketing. Plus, Corona Beer goes mobile in a new cause marketing campaign. Why the campaign is to be commended and how existing QR code implementations in campaigns such as this are tricky for mobile users. And, last but not least, a humorous cause marketing campaign out of Canada – National Sweater Day, using Grannies to get you to wear those ugly sweaters for a good cause.

Associated Notes & Links

 

Show: Taking Control

Ep 55: Organizing books in the eReader Age

February 13, 2012

You love books! So do we! But with so many great new options for reading digitally, are you finding that your organizing efforts are confounded by Kindles and iBooks? This week on the show, Nikki Kinzer and Pete Wright share tips for organizing your digital devices, downloads, and materials and get back to reading!

Show: Movies We Like

Panic Room

February 9, 2012

We’ve made it to the middle of the Fincher-Fest, movie lovers!  This week, join us as we talk about his one-location movie, “Panic Room.”  Falling right between “Fight Club” and “Zodiac”, this movie really marks a turning point for David Fincher’s films — starting here, he moves into the land of digital cinema (mostly) and finds a more controlled approach to his storytelling.  Join us as we talk about the trials and tribulations that went into getting this film made — an impending writers’ strike, last minute actress and supporting actress replacements, a seemingly simple script that redefined complexity of camerawork on the set, and a six-month production schedule that had to work around not only Jodie Foster’s pregnancy going from 1st to 3rd term, but also Kristin Stewart — then not so famous for being Bella in “Twilight” — growing from being shorter than Jodie Foster to being taller than her.  This in a film that takes place over the course of one night for the most part.  It’s a tense, claustrophobic, well-paced thrill ride that’s worth taking, and we have a blast talking about it.  Listen in!

Show: The Naked Marketers

Ep 48: Live from the Hot Tub

February 9, 2012

The Super Bowl came and went and the ads were no surprise at all thanks to the rabid early releases and teasers. The game was dumb, too. We rant about phone size in the context of Dane’s failing eye site and quest for “Maggies”. JCPenny is in full re-brand mode. Ellen had a nice rant. “Chronicle” film marketing is so very pre-9/11. Then, Dane gets in the hot tub.

Assorted Links & Notes

Show: Taking Control

Ep 54: Tips for Working at Home

February 6, 2012

 

Making the transition to working from home is more than about having quick access to the kitchen. It takes diligence to set the boundaries you’ll need to have to stay organized and aware of how work and home life interact. This week on Taking Control, Nikki Kinzer and Pete Wright talk about what it means to work at home, and how you can make the transition with sound boundaries and few headaches!

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